I searched for hours and I was bombarded by ads all promising to save me 15-40% from each other. That just seems retarded. If I save 30 percent from you and the other company says that they are 30 percent cheaper, shouldn’t that be a savings of 60%? Well, I found a no-frill company. Instant quotes, just a 1 page form and you get multiple quotes. Cheapest Insurance <—Click Here

Grants.gov has also updated the Applicant User Guide, which is available at http://grants.gov/applicants/app_help_reso.jsp#guides - under “Applicant User Guide.” Sections 1.0 through 1.9 walk you through the entire registration process, from acquiring a DUNS number to assigning yourself or another as an Authorized Organization Representative (AOR), which is where a number of applicants got held up last year. Remember you are registering as an organization, not as an individual. Registering as an individual will not allow you to submit your SF-424 form through grants.gov for the National Scenic Byways Program grant opportunity.

The Apply for Grants section, http://grants.gov/applicants/apply_for_grants.jsp, has also been updated and will help you as you download, submit and track your SF-424 form. You will be using Adobe Reader to fill out and submit the SF-424. If you are not sure if your current version of Adobe Reader is compatible, instructions for how to test compatibility are included in this section. Note: you will not use PureEdge to fill out and submit this form.

In lieu of the email notification system for notifying applicants of grant modifications, Grants.gov now uses an RSS (Really Simple Syndication) feed. Please note: subscribing to this feed will keep you up to date on ALL modifications to grant opportunities for a specific agency or category, not for just this specific grant opportunity. For more information on Grants.gov’s RSS feed, visit http://grants.gov/help/rss.jsp.

As you are going through this process, here are 5 necessary pieces of info an applicant should make note of and keep in a safe place:

1. The DUNS number assigned to your organization
2. Your Trading Partner Identification Number (TPIN) assigned upon confirmation of Central Contractor Registry (CCR) registration, or the self-assigned user ID and password (if you’ve renewed or registered with CCR after December 21, 2008)
3. The name of your organization’s Electronic Business Point of Contact (the E-Biz POC) - For more information on the E-Biz POC, please refer to: http://www.bywaysonline.org/grants/articles/73747
4. The Marketing Personal Identification Number (MPIN) - you or your E-Biz POC should have this number as it was created during CCR registration
5. Your grants.gov login and password

CCR.gov recently updated the CCR Handbook. You can download the newly revised handbook at the CCR website, http://www.ccr.gov/handbook.aspx. Reading this handbook is beneficial for those new to this process as CCR asks for specific information. Applicants new to the CCR process should start the registration process at http://www.ccr.gov, and select “Start New Registration” from the left menu. For those in the community who have been through this process in prior years, please remember to update or renew your CCR registration once every 365 days to maintain an active status in the system. Start the update/renewal process by visiting http://www.ccr.gov and choosing “Update or Renew Registration” from the left menu.

Note: If you registered or renewed with CCR prior to December 21, 2008, you will need both the DUNS number and the Trading Partner Identification Number (TPIN) associated with your organization to log into the system. If you access the system using your TPIN after December 21, 2008, you will be prompted to submit a new password, which you will then use for logging into the CCR system. For more information on CCR login procedure changes, please visit http://www.bpn.gov/ReleaseNotes/.

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Wheelman bushpig outback
http://www.newoutback.com I’m not much of aspontaneous person I’ve always been full of desirethose people who are able to do amazing aerial stunts and tricks using only gravity and a piece of wood with wheels attached. Even so, anyone riding the Wheelman Bushpig motorized skateboard won’t be doing any aerial acrobatics anytime soon, but they will have one of the coolest new2wheeledgadgetsto hit the streets since theparrot

The Wheelman Bushpig is a bit of a hybridbetween a skateboard and a scooter. <a href=”http://www.newoutback.com”>  It has motorized wheels that at high speeds can be steered by shifting your weight left and right, much like riding a skateboard or snowboard. The rider’s At low travel speeds, the Bushpig’s front tire can be angled to change directionis controlled by a hand-held controller with throttle and brake controls and is attached via cable directly to the engine, which is mounted directly between the front and rear wheels. The wheels themselves are spoke-less and the rider can slide their foot into them to move them left and right. There are no axels on the Bushpig to be found, and it’s the axel-less, spoke-less design that the manufacturers claim allows the Bushpig to handle rough terrain on the beach and in the woods and brush as well as on city streets and sidewalks.

The Bushpig takes a mixture of oil also gas as fuel, much like a lawnmower, and can hold about a liter at a time. That liter provides over an hour of ride time before needing to refuel, so don’t expect the Bushpig to replace your bike or electric scooter anytime soon. Even so, the manufacturer claims that it’s “the best thing to hit personal transportation since the invention of the shoe.” I’ll reserve judgment on that, but the Bushpig has been recognized in Time magazine and according to the manufacturer has been highlighted in Australia as a “Best Invention of the Year.”

The Bushpig comes in a couple of different colors: black with blue trim, silver with orange trim, and several more color combinations are on the way. It weighs about 45 pounds. Unfortunately, the Bushpig only comes with a 90-day warranty, a bit short for such a complex machine, but if you can afford it at $495.00 , you can also probably afford repairs should anything go wrong.

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This method is really easy to implement, but it takes a lot of time to setup. Don’t worry you will make money while setting up. If you already make $100 a day this is not for you, on the other hand if your PayPal is empty continue reading this, because it will help you earn recurring income. The best way to describe this method is the more you work the more you make!.

Ok, so this is how I figured out how to make money with this… Long time ago I was desperate for money; I searched Google trying to make money. I found this site called Tradebit, where you can sell and buy products for free.

The website looked really simple so i thought i might as well try it with a few PLR products,,,, I uploaded a few PLR products about 3 or 4, I set the price as at around $5 or $6 and I totally forgot about it… but every now and then I had a few $4 to $5 payments to my PayPal account.

After receiving a few payments, I searched that site and I found this information:

• Unlimited Storage
• Search Engine Friendly <- That’s why i was getting sales
• No Monthly Costs
• Weekly Payouts via PayPal
• Integrated Affiliate Management
• Clickbank & PayDotCom compatible
• Over 9,000 active merchants

And it’s easy to sell PLR there because:
• No Sign-Up, No Registration <- (Your buyers don’t need to register)
• Instant Download
• Files starting at 0.25 cents
• Free E-Mail Support
• Over 3 Mio. Files Online
• No Paypal Account required <- (For the buyers)
• Over 1 Mio. Buyers

They have a catalog in which your products are automatically listed after you offer them on their site. And that catalog (site) was indexed massively.

I thought about it if you could make a number of $4 payments from a few products imagine I had uploaded 100 or 1000 products, so i started uploading PLR products, now I’ve uploaded just over 80 products so far and I’ve made over 6 or 7 sales in a very short period of time!

So how you can implement this method:

1- Go to Google search for many PLR sites and signup.
2- Go to tradebit.com and register as a seller.
3- Upload as many PLR products as possible.
4- Start making money today!

I didn’t even promote anything and i made sales, there are people on that site who have thousands of products…. I’ve actually saw someone who had over 11,000 listings! I wonder what he’s making right now.

A few things you might want to know:
1- I would recommend you use ligate PLR products, not stolen, also make sure you have PLR rights because the buyers can ask for a refund from tradebit.com.
2- Tradebit.com take %25 of each sale.
3- Try to keep the prices low around $4-$10 per product…
4- If you get an affiliate sale the you’ll get %75 of the sale, the affiliate and tradebit will share the %25 except if you change how much you want to give your affiliate i recommend you increase it.
5- Try to set a goal like 20 products a day for a month.

I’m a little tipsy right now, just got home off a party bus. My gf is in my ear tellin me to get off this thing and I’m close to leavin.

Click Here to see how

With that said…

I took something out of the 90k flipper thing a majig, ran with it, and made some money. I’ve already made more money this month as I expanded but that is neither here nor there. <— Haha, I’ve always wanted to say that.

Ok, so I’ve been selling replica iPod Nano’s for the last month and made decent money. Just over 7k net to be exact. No problems with eBay or anything eelse.

In fact, as long as you say it’s a replica in your auction and in the title eBay really doesn’t give a shit (they only really care if someone complains, at least in my experience). The only snag is if you get a customer that doesn’t read shit and bitches because you sold them a replica. THis is a bit of a problem on eBay, but if you protect yourself in the description and title it shouldn’t be a real big deal.

I’ve been purchasing these “iPods” off of Alibaba.com, now I know this will scare some of you because Alibaba is synonymous with scammer. However I assure you there are legit sellers on there, but it takes some questioning.

I think it was Yowza (probably fucked that up) or another member that said he had a brother in china that was finding all his connections and they were on alibaba. THERE ARE LEGIT SELLERS THERE!

A gold supplier is a start…

However I spend about three days questioning the individual seller looking for discrepancies and differences in his/her responses. I’ll usually ask for some references of previous business, they will usually give up some if they are legit. I’ll contact them askin the same type of questions and look for differences in their responses.

(Any “iPod” you get from alibaba is fake for the most part, however that doesn’t mean you can’t sell em for a big gain)

I’ll then ask for a sample, most of the time is one or two units of the product. Most legit sellers will be willing to do the initial sample order, just say you are looking to do high volume every month. However most of the time if you do a sample they will say you have to pay close to retail. Whatever I don’t really care because if it’s legit, it’s still less than a real iPod and I can usually sell that same one for a little profit.

Going after branded electronics on eBay is a waste of your time. Have you ever typed in “Apple iPod 30GB” into the search on eBay? Did you see how many pages of results you got? Sure you can make a couple bucks selling iPods but the real money is unbranded electronics.

Dehumidifiers, dvd players, dvd projectors, “ipod” replicas, this is where the money is at. I’ve made money with all these products in the past. Most people on eBay are looking for a deal. They are cheap! A ton of them can’t afford the name brand electronics, this is where you come in.

There will always be a market for this stuff. As long as you test out the product yourself and make sure it’s legit you won’t have any problems. Just make sure to explicitly state that it is a replica. Most people have no problem purchasing a replica as long as it works like the real deal.

As far as payment for these items…

NEVER PAY VIA WESTERN UNION, WIRE TRANSFER, or BANK TRANSFER.

If you’re going to do business with people overseas, pay on your terms. You should use either Paypal.com, Escrow.com, COD, letter of credit, or credit card (cc is usually my last choice).

Here is the reasoning behind them all…

Paypal.com – if you do end up getting scammed, you can file a dispute and get a charge back as long as a credit card is linked to your account and not a debit card. Plus when you’re about to send someone money via Paypal you can see whether or not they are a verified user right before you send the money (I usually stick with verified users if I’m using paypal).

Escrow.com – I stress Escrow.com and not any other escrow service because there are a lot of escrows run by scammers that work with other scammers! Escrow works like an intermediary; they hold the payment until you confirm you’ve received the goods and tell them to release the payment. Escrow.com is very legitimate and I’ve used them tons of times, but I won’t trust any other escrow service.

COD – Cash on delivery is a great way of paying, however it is becoming more and more rare these days. However I have found wholesalers in the past that are willing to use this method.

Letter of Credit – This is basically like an escrow system through your bank. Your bank will freeze the funds in your account and contact the sellers bank letting them know that you are waiting for the goods. Once the goods are received, your bank will then release the funds to the sellers’ bank.

Credit Card – This would usually be my last resort. I would have to be pretty sure about my transaction to use a credit card. However in the worst case scenario with a credit card you can do a charge back and then simply cancel that credit card. Normally credit card companies are fairly understanding if you contact them about getting scammed.

I know there is a ton of people saying, NAH you can’t sell replicas on eBay or Alibaba is just all scammers. Well you know what, someone is making it work! If you aren’t, someone is.

Do your due diligence with the seller and use common sense. If they are asking for Western Union or an outside escrow service then you’re probably getting ripped off.

Listen, I know this was probably a bit vague n what not but I’ll try to improve upon it tomorrow (actually later today) when I’m in a better state of mind.

If you have questions, just drop em here and I’ll try n help you later.

So lets begin :- Day 1

CPA + Squidoo

Now this is a short method…. short because i dont want people stealing my niche (dont worry you wont steal my money) or just copying it exactly you need to add a twist to make big money on this.

1st - CPA you need free offers of anything…. you choose your niche or category etc but needs to be free (i think).

2nd - You need a squidoo account to make some lenses and preferably some squid experience.

Now if you have these two thing you can move on…

Phase one choose your niche (for example free samples of soap)

Now your lense will be in the shopping category (works best) and needs to have a good catchy (longer) title and short url (url isnt that important)

Next you need to add some content (make sure you use an image and text format etc)

Now time for tag research to get some traffic….. go and search for lense similar to yours…. and literally copy all of their tags (if they are all relevent)…. Eventually this will mean that your lense will appear on other peoples lenses in the ‘explore related pages section’ meaning you get good traffic for free….

Your lense must be maxed and i suggest you dont have the explore relaed pages addon to your lense as you may loose conversions but its up to you.

Enjoy (Oh and i setup my lense the other night in 30 mins and left it came back today and found i had 20 clicks (only had 5 tags) and 4 conversions meaning i made $5.60 (small money but i hadnt even optimised let alone finished the lense yet)….

Oh yeah and thank you thank you thank you *hint hint*

Enjoy.

BS Your Way to Internet Riches

Contents

Introduction
Whit Hat, Gray Hat and Black Hat
Market and Product
Psychological triggers
Technical information
The BS Riches Tributary

Introduction

I admit I am a newbie at Internet marketing. The first task I set for myself was to understand what the hell all the hawking was about, so I undertook some education. I have since consumed Internet marketing books, ebooks, audios and videos until they came out my ears, including crap on MLM, hypnosis, horse racing and God knows what all else. From the hype alone, I should know enough secrets to put the CIA to shame.

I don’t have many secrets, though. All I have are some thoughts, overviews and technical information. I am putting some of it down in an organized fashion, in a kind of blueprint form. This is more for me because I want to eventually make money from it. Use it if you think it’s worth something. I don’t mind sharing. The customer base is huge and growing. Just don’t spam it.

I wish I could take credit for some of this stuff, but it came from many sources. Those of you who are old-timers will know where a lot of things came from. Later, when this study comes to a money something, I will throw in the sources, elaborate a 200 page ebook, a 600 page loose-leaf binder course, 12 CD’s, a DVD six-pack, and membership site with guest guru participation and lots of freebies. Oh yeah, I forgot. It will only be $1,995, down from $3,995 for a limited time only because I think you are extra special.

I care.

Whit Hat, Gray Hat and Black Hat

The whole purpose of Internet marketing is to sell people stuff or get them to do stuff that pays you.

That’s it.

There are three basic approaches. If this bothers anyone, I don’t mean to be offensive. I am simply stating categories as I see them. I will be using them as I go along.

White Hat: Sell the best stuff you know, believe in it, and follow the rules.
Gray Hat: Do White Hat stuff, but throw in some bullshit and if, perchance, you sell some crap, take the money and run.
Black Hat: Get as much money for as little as you can. Favor quantity crap over quality value.

We can go outside this scheme altogether and sell freelancing services, but that’s employee mentality. My focus here is on entrepreneurship and getting rich. If you get real broke, sell some writing or coding or flip some hamburgers to get by until you make it. I didn’t bother studying techniques for any of that.

Another division of online promotion is useful:

Spam: There are many names for this, shotgun approach, throw a lot of mud on the wall and see what sticks, etc. The crux of this approach is to automate quantity and not care so much about profiling.
Targeting: There are colorful labels for this, too: laser targeting, finding schools of hungry fish, niche marketing, etc. The most important aspect of this approach is profiling a customer base through different kinds of studies.

White Hatters target. Black Hatters spam. Gray Hatters do both.

Market and Product

There aren’t too many aspects to worry about here:
1. Find a lucrative market and product,
2. Make a place to sell it and advertise, and
3. Sell it and get paid.

To identify a lucrative market, you have to see what folks want to buy, find something similar and offer it to them. Or you can be a stubborn fool and try to get them to buy some crap they don’t want. Stay broke, I don’t care. This is one of the most important decisions of the process and you should make it consciously, even if you think you don’t need to.

If you can be passionate about your market and product, all the better. But Don’t-Give-A-Crap marketing (when disciplined) will always outsell Fool-In-Love-With-His-Dream marketing. No exceptions. If you can’t have both, take the first. Make some money. Then you can at least become a sucker and pay for it.

People pay the most when you solve a problem. So search for phrases on Google like “no solution” and “need help” and so forth. Forums are good, so add the word “forum.” See what comes up. Find the ones that come up most often. Do some reading. Then see if you can find or make a product that solves their problem. This will define your niche and product at the same time. (Niche means small specialized market.)

Also, you could look into desperate people (people with eminent money disasters, especially home foreclosures, spouses with fear of being cheated on, insecure people who cannot get dates, those with severe diseases, fat people, etc.). This is really predatory if you do not provide value, but if you do and you over-deliver, you will make good money and provide them a service they sorely want and need. Not everyone is suited to this category, though, and you could end up a nervous wreck who is unable to sleep at nights from guilt and empathy. Check whether you have more of an inner moral compass or a callous where that should be.

The best stuff is digital because there’s no overhead, but you know what you know. So if your product is physical and there is shipping, deal with it.

Then look on Amazon, eBay and other places that provide product sales statistics. See how the products sell for this problem and niche. There are all kinds of techniques for checking this, so look for them in the literature. The only important part is to be sure you are looking at closed sales statistics and not simply product searches or offers.

On keywords, you’ve got to do the donkeywork. Keep in mind that when a person types in a keyword on Google or a search engine, he is looking for something. You need to get him to look at your stuff and not someone else’s stuff. Do what it takes. It’s easy to lose sight of this when you start studying it because of all the math. There are a gazillion books on keyword strategies, but you can actually get the basics for free by searching Google.

Product names make the best keywords. Next come 3-5 word phrases called long-tailed phrases. The worst keywords are general terms like “make money” and the worst of the worst are ones nobody is looking for. You type them in and nothing comes up except
“sorry.”

Once again, make sure people who search for your keywords are people who buy stuff (do Amazon, eBay, etc., again if you need to). “Freeware,” for instance, is a terrible keyword. So are “cheapskate” and “free ebooks.”

The highest-selling niche markets are those whose keywords have:
1. A lot of search requests (over 200 a month on the free Wordtracker keyword tool), and
2. A low number of pages to search (under 300,000 or so on a Google search).

This is just a rule of thumb, though. If everybody is selling Wii’s and making money, then sell Wii’s, too. When everybody’s doing it, unless you want to specialize, don’t compete. Copy. Copy everything you can from top sellers and expose yourself as much as you can to their traffic. Expect modest earnings, not a fortune from this.

You can sell all kinds of stuff, both niche and popular. If you sell enough modest stuff, you make a fortune.

Next you need a site to sell the stuff on. Learn HTML sites, do Wordpress, or set up a free site like a hosted blog, Squidoo or a Web 2.0 site. Learn the options. There’s tons of assorted crap out there to teach you. For a small niche site, you need about 5-10 pages of quality content and your offer, which will send the reader to a sales page. Make it pretty to look at and that’s about it. You can pepper it with Adsense if sales are down.

Don’t be fooled by a lot of blah blah blah about blogging. Treat blogs as niche presales sites or backlink pages. End of blogging course.

You can make Adsense sites with blog farms, etc., but products give you more money per sale. Learn to sell products. Then learn to make Adsense sites. That’s the best sequence in my opinion unless you’re a real geek or math freak.

If you can learn the shit-through-the-snake sales page techniques, all the better. (This means your reader starts at the top, goes through a long scroll until he hits bottom and comes out by clicking to the order page.) Lots of hype, testimonials, fake high prices that you discount, fake reviews, freebies, big ugly “Buy Now” buttons all over, and other techniques. There’s oodles of stuff on this. They are usually called landing pages or sales pages. They are crap but they work. That’s why people use them.

If you have trouble learning the techniques, find a good sales page that impresses you and copy the damn thing. Then replace the dude’s stuff with your info. Sales pages don’t get any search engine attention, so you can copy up a storm.

IMPORTANT. Make sure you can get paid and accept credit card payments. Set up accounts with Paypal, Clickbank, some other places (look for them). Get a merchant account (the best option, but do the others as well).

Make sure you deliver promptly. For digital products, make sure there is a way to download it. Those who sell other people’s stuff online don’t have that problem, but they need to learn how to cloak their commission link (usually called a hoplink). It’s pretty technical but doable. Even if you don’t do it, you still make money. You are just ripped off sometimes.

If you are starting out with your own digital product, protect the download page, but not too rigorously. It’s good for Black Hatters and other clever fellows and gals to grab it for free and comment about it. Your name grows as it spreads. They’re going to steal it anyway, so don’t even worry about it. Just make it a little challenging to keep the newbies out. Of course, it’s better to get paid, but remember that if you completely isolate yourself and you are a nobody, you will get 100% of nothing.

As to physical products, like I said, there’s shipping and you have to deal with it. This isn’t rocket science, though and the literature is easy to find. Look for “drop shipping” and you will get all kinds of places to sell goods and let others worry about shipping.

I didn’t say too much about one aspect of your product: what you sell. You can sell other people’s stuff, your own stuff or try to get them to do stuff like click on an ad, fill out forms or install programs on their computers. I didn’t say much on purpose. There are gazillions of ideas, techniques and so-called secrets out there. Find what tickles your fancy, find the instructions for getting it or making it on a Google search and simply do that.

But none of this is nearly as important as making sure your product or information solves the problem of people who buy stuff. Or it tickles their dream or they think it’s cool. If you get to them and offer them they want, you sell. That’s the only real secret and any kindergarten kid can tell you that.

Make sure you choose decent profits, too. At least $15-20 a sale. Otherwise, don’t waste your time.

On advertising, I will deal with this below.

White Hatters fall in love with their product and market regardless of sales. Gray Hatters do the market research donkeywork and sell what people want. Black Hatters sell home loans and penis enlargers and so forth by spam with no research, or try to get people to do stuff often by tricking them.

As regards customer profile, remember that it is easier to sell one person out of 2,000 an item (and a dream) for $2,000 than it is to get 2,000 people to buy something for a dollar. You only need to lay down some bullshit to get the first, but you need a whole lot of bullshit to get the second and the money is the same. There is a lot of literature on this so make sure you become familiar with it. I will go into it a bit below on BS Riches Tributary.

Psychological triggers

I love the concept of psychological triggers. There is a lot of stuff written about them, but I have yet to read Internet marketing literature about the dark side. The positive triggers don’t work without it. First let’s look at the light side.

There are six standard psychological triggers that are constantly discussed:

1. Reciprocation: If you give someone something for free, he feels the need to give you something back. That’s why you give out freebies. That’s also why you are constantly told to over-deliver in the Internet marketing literature.

2. Consistency and commitment: If someone does something once, he is more likely to do it again under the same circumstances than he is to do something different. That’s why you try to get him to make that first click or accept that first email, etc. This is sometimes called baby-steps.

3. Social proof: If a lot of people say something is good or bad, the person hearing it or viewing it will be induced to go along. The whole reason for testimonials is right here. Crowd psychology is based on social proof triggers.

4. Liking: A person is more prone to grant someone he likes the benefit of the doubt than someone he doesn’t like. That’s why you try to be human, show your weaknesses with charming humility, talk about your problems and dreams, etc. Once he likes you, he will actually read your sales copy.

5. Authority: Another word for this is credibility. If a person thinks you are an expert, he will often take your word over another person’s without checking it. If you have trouble being truthful, which is the best way to obtain long-term credibility, bullshit people often about what an expert you are. Many will believe you sight unseen.

6. Scarcity: Our customer likes to have something others can’t have. This makes him feel special. Countdowns and “Only 23 left” kinds of messages yank this trigger.

There are many studies on this and sales techniques developed from them. There are people who provide even more triggers. But the 6 above are the main ones used most of the time in the Internet marketing material I have seen.

Now for the dark side. The ugly fact is that it is hard to get these triggers to work without lying or misleading people. You must omit at best. If this bothers you, just be yourself and forget about using them. The White Hatters will not like the following comment, but if you play it straight all of the time, you might be seen as one hell of a nice guy, but you will not sell jack.

Now here’s the really dark side. There are some other triggers that nobody talks about except for cult fighters. I will give 6 for the sake of symmetry, but there are more.

1. Vanity: If a person thinks he is more important than other people for superficial reasons, he will do many stupid things. Flattery works. Pile it on in sales copy. And present your call to action right after. You will often get it.

2. Laziness: People in general like to automate stuff so they don’t have to think. They are lazy. They prefer to push a button and feel like they are masters of the universe than study and get it right. All you have to do is tell them they will learn a secret or simple-to-learn technique nobody knows, that they will only have to do it once, then repeat it without thinking to get a desired result like a profit, and they will pay good money for that secret. Use the phrase “rinse and repeat” often when yanking this trigger.

3. Inner Thief: Almost anybody will steal on the Internet if he thinks he can get away with it and nobody will find out. Anybody. So promise him that if he buys your stuff, you will teach him how to steal other stuff on the sly and nobody will be the wiser. Use pretty words and euphemisms like “secret weapon” and “special technique” and “loophole” and “hedge” and “sidestep” so forth. Don’t say steal. This way he can lie to himself and pretend he is not stealing.

4. Tribe Member: The most common way this trigger is yanked is by an “us against them” approach. Establish this easily by saying “Other gurus teach blah blah blah to the majority of people, but this is a lie!” You make your potential customer feel he is part of a special minority that is striking a blow against an enemy for truth, and, as an “unsought” result, he will get filthy stinking rich by being so virtuous. You also reinforce this by putting together some easy-to-learn insider jargon for common concepts and using these words and phrases frequently in your presentation—always with a subtle superior smirk (vary this with nodding your head knowingly). Also, once you establish group contact with your customer, and yourself as the cool expert wealth guru, single him out for special praise in front of the group. This blends the tribal feelings with vanity. Then he will dig deep in his pockets and fork it over whenever you need him to.

5. Guilt: If your customer is lazy, it is easy to get him on guilt. He knows deep down that he doesn’t know jack, so remind him once in a while about it. Right after he feels comfortable that he is an insider and doesn’t need to think to get rich anymore, he only needs to push some damn button or other, remind him that the stupid fools “out there” always try to get off the easy way and not do the work that needs to be done. That’s why they stay poor. Thunder a little here. This will make him feel guilty and in a panic. Then offer him another “secret” that will show him the light and another button to push for only $XXXX.

6. Greed: This is my favorite. Tell a person he is not to be greedy, but must seek inner balance. Then say because he is very special and enlightened, you will teach him how to make millions. Hit him with visualization. Make him think the millions are arriving tomorrow or the next day. Show him pictures of money and beaches and fancy cars and mansions, telling him that this is his just for the asking. Spend some time showing bank statements. (If you don’t have them, use a graphics program and make them.) Get him really worked up and salivating, then hit him with your product. Once he bites and forks it over, if he complains that his riches didn’t come, then up the ante. Tell him to forget about that old stuff. There is even more coming with this new secret (make up something, whatever, at the time). The customer will fall for it again and again because the larger amounts cater to his greed. This isn’t the only form of using this trigger, but it is widely in use like that.

If you want to learn more about this, study cults and cult fighters. There is a lot of free information on the Internet, so all you have to do is Google it. Cult leaders are masters of using the dark psychological triggers.

I don’t see White Hatters using psychological triggers too much, except for some lightweight stuff taught by standard gurus. They might think this kind of manipulation is dishonest. Gray Hatters will be more ruthless and I see them as the largest group of users. Ironically, I don’t see Black Hatters using them too much, except for special projects and spam texts. Then I see them going forth without mercy.

The real danger is that the line between using psychological triggers and becoming a con artist is pretty thin. A person needs to be emotionally balanced and highly disciplined to use them well without becoming a total scumbag. The best way to avoid this is to always provide value on your end.

Technical information

If you want to work at Internet marketing, you have to bite the bullet about learning technical skills. There are many, too. Fortunately, there is a lot of automated stuff out there that can be used to make money while you are learning the other stuff.

One of the most important technical skills you need all the way from the beginner level, one I have never seen discussed, is fabricating and operating aliases. You need to learn to make up people and act as if you are them. The only person who does not need to do this is one who strives to become an authority and only work within that field. If you want to sell a large quantity of stuff, though, and you are not Wall Mart, you will need to use other names so you don’t blow your authority work. It would never do for an expert in diets and weight loss to sell candy.

I will not go into many specific details, but keep to broad outlines as I have done up to now.

If you have difficulty with imagination, there is a small resource called Fake Name Generator (look it up). It will give you name, address, phone number, credit card number, etc., all fake but in the correct format. (Obviously the credit card doesn’t work.) That’s a start. Get a real phone number for free online from K7 if you feel you need it (look it up). Otherwise, get a Google account (or similar), an email account, and whatnot. Then start signing up for a My Space account and other Web 2.0 sites. The more stuff you get, the more credible your new alias becomes.

You should also keep some kind of records, maybe a spreadsheet folder for each alias. Otherwise, keeping track will be hard after he/she grows up and you have other aliases taking off.

I do not suggest taking this concept so far as to procure a real SSN for your alias or things like that. You do not need the authorities after you. All you want to do is make money and provide value in return, not break any laws by falsifying government documents.

But playing around with this, for example, getting your photo from public domain photo banks, making an avatar, etc., can be a hoot. A money advantage that’s a hoot is using your community of aliases to plug each other’s products and start drawing attention to the products. This sales force can get hilarious.

Now for your other skills. Here is what you should learn at least in rudimentary terms. I suggest learning something superficial about these topics (outline or overview kind of stuff) before going into more depth. This is not all-inclusive, but it will be a good foundation.

Beginner
How to register for email account, use a browser and all elementary things like that.
Money accounts (Paypal and Clickbank to start with)
Affiliate accounts
Free site accounts: Google, Blogger, Squidoo, Weebly, etc.
Free Web 2.0 accounts: My Space, Facebook, Flickr, Digg, Delicious, StumbleUpon, etc.
Craigslist and other classifieds
Yahoo! Answers and similar
Forum marketing
Basic Niche site and review site concepts
Keyword research
Basic HTML (formatting text and href with anchor texts)
Backlink strategies
Basic Web graphics
Adsense
Adwords and PPC
Article writing and submitting
Sales copywriting
Press release marketing
Making PDF files
Pinging
RSS

Intermediate
More HTML
FTP and CPanel
Scripts
Link Cloaking
Wordpress, both as blog and niche site, including plugins
Web site creation (and site creation program)
Sales site creation, including squeeze page and popups, popunders, etc.
Autoresponders, list building, opt-in forms, follow-up messages and broadcasts
SEO in general
Sitemaps
Audio (and Audacity, including Podcasting concepts)
Video (screencasting, recording, editing, codecs and uploading)
Developing digital products
Site nets and interlinking strategies
More Web 2.0
eBay

Advanced
Blog and site farms
Proxies and IP filtering
Mass posting and link programs
Content scraping and manipulation programs
Advanced HTML, PHP, Perl, etc.
Other Black Hat Techniques

At this point, the person will have a really good idea of what more he needs, what he does well and what he does poorly. The good thing about the Internet is that it is growing so fast that no one needs to learn it all. You can specialize in, say, Squidoo or Wordpress as your main marketing platform, use no audio or video or Black Hat techniques, and still make a bundle on White Hat stuff alone.

Internet marketing is hard to get right, even if you want to bullshit your way to the top. You need hard work any way you look at it, so don’t bullshit yourself. Bullshit others if you want to bullshit. You can choose what you want to do, but you are going to have to learn skills to be able to perform. No exceptions.

Writing

I have read so much crap about writing that I need to say a few words. Most of what I have read is not worth the paper it is written on, but I have come across some good stuff and I have a few thoughts.

About 90% of Internet marketing is about writing, even spam. It is unrealistic to say you don’t want to learn writing, but want to make money off the Internet. That’s like saying you want to go swimming but you can’t stand water. If you loathe writing and refuse to learn it, do something else. All you are going to do is waste your time looking for money on the Internet.

The most important part about writing is to understand why you are doing it.

Spammed backlink. This is the simplest form of commercial writing in existence. Write the link and nothing else. Move on. If you need a comment, say something noncommittal like “Great job!” “Nice forum!” etc., and put the link in. Obviously, the more relevant the comment, the less likely it will be to go the way of all spam.

One-page content blogs or Web 2.0 pages for backlinks to a niche minisite. Use an anchor text with keyword in your link and write something relevant to that keyword and your site. That way the search engines will not penalize it like they do with spam. Rework an article from the minisite and you are done.

Article for article directory. These articles are used for content on sites, blogs, ezines, etc., by people who can’t or won’t write what they need. The article includes an author’s box that needs to be published with the article as the price the user pays for using it. The author’s box includes a link to a site you own, preferably a money-site.

The whole purpose of writing an article for directories is to get the reader to keep moving down the page on into the author’s box and click on the link. There is a very good formula I came across for this.

All articles are niche articles by definition. The most important overall point is to give the reader enough information about his interest to keep him reading, but not enough to satisfy him (or bore him).

You can use this system for reworking scraped content, but I will give the system as if the article were being written from scratch.

Before research: Make a list of 3 keywords or keyword phrases you want to use throughout the article.

Research: Use one of the keywords on a Google search and open several sites from the first page. (Or use scraped content, PLR, etc.) Read them quickly, partially or superficially to get a general idea of a point. Write that point down. Get one point for your article from each source and make a list of 3-5 points. Do not copy the other content, but keep the page open for checking facts while you are writing the article.

Title, aim for:
1. Curiosity (“secret,” “hidden,” etc.),
2. Shock value,
3. Benefit (“how to,” “discover,” “7 Ways” etc.) or
4. Ask a question.
Any one of these is good. You don’t need to use more than one. Include your main keyword.

Paragraphs: In the outline below, each number should be one or two sentences, three maximum.

First paragraph:
1. General idea of the subject.
2. List an abbreviated form of your points.
3. Statement of article’s purpose (“explore,” “compare,” “discuss,” etc.)

Point paragraphs (3 to 5):
1. Give point (in different words).
2. Two or three informative sentences about that point.
3. Conclusion and transition to next point. Note: in the last paragraph, mention that the points are over.

Last paragraph:
1. General statement about what was presented.
2. Sum up the points covered (abbreviated), but mention some things you didn’t cover. Focus on things the reader really wants to know.
3. Sum up article based on the purpose given in the first paragraph.

Author’s box:
1. Give something, but minimum information on author. The less the better. This bores folks. Picture is OK.
2. Use anchor texts in links to your site or sites.
3. Give an idea of what to expect on your site or sites.
4. Give a good reason (benefits) for going to your site. Hint that the missing info in the article is there. Say you have ironclad systems or secret solutions and other bullshit (but have something like that up when they get there). Offer freebies.

Notice how this drives the reader down the page in a logical manner and pushes him to click on the link.

The article should be about 500-1000 words. If you do shorter, the reader feels cheated or the information was too superficial for him to click on your link, and if you do longer, he might put the article down before getting to your link. Make your keyword density about 3%.

Review article. This more or less follows the principles given for directory marketing articles, but there are some differences. There are three kinds of reviews and all of them aim at getting the reader to click on a link to the sales page of a product. Always use anchor text in links. Period. No exceptions. A banner or two on the side of the review is OK (or above or below it). A picture of the product is good to include in the reveiew.

Review articles are used more on review minisites than anywhere else. These minisites are actually niche presales sites in drag. If you do present a review as a guest on someone else’s blog or publication, link to your niche presales site and not directly to the sales letter for fewer headaches with site/publication owners.

1. Normal review. Give product and some basic specs. Mention problems it solves. Bullshit some personal story (or stories) about how you or someone you knew had a problem, the more personal the better, and the product helped solve it or made the person rich or whatever. Give a minor issue or two that the product doesn’t solve so you sound objective. Hint that there are other great benefits (minor ones) you have heard about but still need to look into. Then strongly endorse the product as a problem solver. Click here. You are done.

2. Comparative review. This is actually 3 or more reviews of similar products with some kind of rating system. Do no more than five products at a time. Use the normal review system, but elaborate more on the product you want to sell. Make sure second place is really close and there is at least one with a rather poor rating in third or fourth or fifth place.

3. Scam review. Two of the most searched-for words on search engines are “review” and “scam,” so use this traffic. (Bonus is also high up.) Sound like a hard-hitting journalist at the start. You want the bloody facts and nothing more. You’re nobody’s fool. Say you heard a lot of gossip about the product being a scam and you are going to get to the bottom of it. Then really bullshit a personal story about you or someone you know using the theme of “I was lost but now I’m found.” Life was hell before the product. Someone mentioned it to help you. You were suspicious as all get-out. You tried the product with misgiving. Voila. Problem solved. Life ain’t all roses now, but you are no longer a sufferer and you’ll be damned if you’ll ever talk bad about that product again. Yada yada yada… click here…

Normal content articles and books. Go to school to learn how to do this or use other people’s stuff. Blog posts and forum posts for content are about the same. You do this stuff because you love it, not to sell stuff. So this is outside of my discussion.

Style.
1. Use a conversational tone for Internet marketing. If a reader needs to look up a word, he ain’t buying and he can’t read fast.
2. Talk the talk of your audience. If the demographics of your market profiles young girls, don’t talk macho. If it is religious folks, don’t talk jive. You get the idea.
3. If you get stuck, ask a question and answer it. (“Why do you want to do that? Well…”)
4. Spin a “most people” bullshit story. (“Most people say this…” or “Most gurus say that…” followed by “But the truth is…”) There is no way on earth you could know what most people say, but it makes for great bullshit. Since you are giving The Hidden Truth, you are the Hero of the Day and the reader is pleased to know you.
5. Get other style stuff from the literature or on Google searches. There’s a ton of it out there.

White Hatters will learn this stuff down cold. Gray Hatters will do it, but will often use pre-prepared content and content re-writing programs to help. Black Hatters will use scraped content and content re-writing programs almost exclusively. But even they can use these techniques to improve their content while checking for gibberish.

The BS Riches Tributary

BS Riches Tributary? How’s that for a phrase? I’m getting my jargon together already.

The idea is that you start with a trickle and it grows and grows as it moves along until it is a raging river gushing out into the ocean. I’m talking about money, of course, and about one person’s pocket flowing into yours.

I am going to discuss this in terms of Internet marketing and your own product, but it can be applied to any niche with reasonable traffic and sales.

Remember that it is easier to get one person in 2,000 to fork over two grand than it is for the 2,000 people to plunk down a buck each.

If most people see you are hyping bullshit, don’t worry. (But you can hype quality value, too. Both quality stuff and bullshit sell. Just remember not to bullshit yourself.) The bullshit spotters would never get snared into your BS Riches Tributary, anyway, so don’t worry about them.

You first got to get people to listen to you. Try “permission marketing.” This means that you give them free stuff and they give you permission to send them your spiel. This is the concept behind opt-in forms and autoresponder marketing.

But you can hook them on sales pages and niche presales minisites, too. It doesn’t matter where. The more hooks you put out, the merrier. The important thing is to get them to bite and buy that first whomp-ti-do ebook or software.

I need to open parentheses here. How do you get someone to buy something like that and accept you as an expert if you never sold anything before and don’t have jack?

Easy.

Don’t mention you name at first in the bright lights. Focus on the system. When you talk about yourself (or “others” talk about you), say you have been in reclusion for 5 years or more, during which time you have been working on and perfecting this top-secret system. Only now have you felt it could be unleashed on the public. Say you tried it out first and made a fortune with it, so now you want to spread the good times around and share it with others. Talk about the virtue of giving something back for your blessings. Make up stuff, texts, photos, videos, etc., about how much money you have and show it off.

Start putting your aliases to work. Make them do it in any manner you want (endorsement, pure sales page, reviews, “is it a scam?” etc.), but the final message has to be, “Oh Wow! This is IT!” Mix it up and have a ball. Other people will start jumping on the band-wagon after a while.

Once you start making some money, get in touch with another guru (or more than one) and offer him a cut or outright money for plugging it to his customers and plugging it in general. His name will bring others and the whole shebang is on its way in the BS Riches Tributary.

The present average price for an ebook is around $47 and that’s pretty good. If you go much cheaper, you lose image and market focus. A dude who forks over 47 smackeroonies for a piece of crap like a PDF ebook that he has to print out when he can go down to the bookstore and buy a new attractive bound book for 25 bucks is probably willing to dig deep for other crap that makes him look like an insider.

Also, you might want to increase the perceived value of your product by saying the real price is $97, but for a limited time, yada yada yada…

Once your fish bites the bait and hook, you start reeling him in. This will be far less than 1% of all people who look at your stuff, but this small group is where your BS Riches lies. Sell your customer the dream. Sell him the sizzle. Tell him he is going to get rich beyond decency and belong to the world’s elite of insiders. Sell him on His Special Fine Destiny.

Don’t think he’s a total fool, though. He might be committed because of the 47 smackeroonies, but he wants to be told he did a good job and he wants some insider info.

So pepper the ebook (or software manual) with phrases like “Congratulations!” “You did it!” “Get ready for a wealth make-over!” “This will blow your mind!” and so on. Be generous. After all, the dude paid for this. Make him think he already has money in the bank.

Show him your rich-dude stuff as proof (young pretty women, fancy cars, yacht, mansion, etc.) If you are starting out and don’t have jack, make this stuff up. There are photos all over the Internet and if you can’t copy-paste, hang it up. What the hell are you reading this for?

Tell him to change his mindset, to start thinking about how he wants to spend his new riches and pay off all his debts. Give him a generous dishing of bullshit mental images about his wife smiling, friends laughing, “debt-free” signs, telling his boss off, cars, houses, jewelry, hundred dollar bills floating around, the works. Hit him hard, but don’t go overboard. Even a duped fool has a bullshit meter and you never want that to go into the red zone.

Now you have to provide some value. Mostly tell him how to sell some stuff and how drive traffic to the sales points. You might want to tell him how to make some stuff to sell or how to get some stuff from other people. There are tons and tons of “secrets” out there, so use your imagination. If you get really stuck, focus on a small item, like an Adwords title for instance. Crib from the literature, but use your own words. Write 7 pages on how to do the title, whether to use a call to action or a question mark or any other bullshit you can think of. Use some big words if you know of any for statistics, but keep the insider jargon flowing in abundance.

There is another angle. A person who is reading a PDF file that he paid $47 bucks for is paying attention. You have a captive audience, so make a sales pitch. Tell him that he can raise his earnings “up a notch,” or “take it to the next level” or some other bullshit phrase that sounds good. Then offer him some other stuff. Make sure your pitch about his imaginary wealth takes it to the next level, too, so he thinks he is going to get even richer than before.

I read in one place that this should observe the proportion of 20% information value, 40% selling the dream and 40% sales pitch for new stuff. That doesn’t sound right from the stuff I have seen, but the categories are correct. To make an off-the-cuff estimation, I have seen it more like 50% information value, 30% selling the dream and 20% sales pitch for new stuff or something along those lines. This should be tested and varied according to results.

The next step (the new stuff you stick him with) is to get him signed up into a membership site where he can download videos, mp3’s, transcripts and other people’s leftover stuff for free. Charge a sign-up fee of $100-200 and a monthly fee of $20-40.

Once inside, he can also buy a special DVD course for $497 or so. Or he can get the entire multimedia home-study course (including a 600 page loose-leaf binder text) for $1,997.

Change these prices if they don’t work or if you think you can get more.

Give your disciple (he is now a disciple) more secrets and start peppering in Black Hat info. But keep the jargon and the bullshit flowing. Remember, this is a tributary and you are now in the river part. So flood the bullshit. He is now an insider and he needs to be treated as such.

Then shoot for the moon: a few one-on-one coaching sessions with membership to a special insider’s club with group coaching and workshops. Make sure your insider’s club can be accessed from inside the first membership site with aggressive “Members Only” type gateways. Here you can get $20,000 or so a pop.

What about traffic for all this crap?

Well, there’s the normal stuff you teach (SEO, backlinks, PPC, etc.), but there’s a whole lot more.

Make an aggressive affiliate recruiting campaign. Like I mentioned above, put your aliases to work as your first affiliates. Make them sound like they are selling the hell out of your product. Make it easy for new affiliates to sign on. Offer free training and teach new affiliates how to spam the living daylights out of the Internet, sites, blogs, forums, audio, video, the works. But always say on your own sales material that you are “100% against spam and unconditionally condemn the practice.”

Give the new affiliates pre-written texts so all they do is say good things about you all over the place. Give them banners and sales buttons and templates. Cloak their hoplinks for them. Offer them a 75% commission. Keep your aliases pumping right along beside them and if an affiliate starts selling well, copy all his sales stuff for one of your aliases and do the same.

You will meet many people along the way and other bullshit artists. Use them for ideas. It shouldn’t be hard to come up with an unending list of new products and campaigns. Before too long, you will have a name as an Internet guru, you will be invited as speaker to prestigious seminars and conventions, you will be a world-class authority and your trip on the BS Riches Tributary will have reached the ocean.

By this time, it doesn’t matter whether you are White Hat, Gray Hat or Black Hat. You are king.

THE END

Before we get to actually uploading Torrents, we need a program for uploading torrents. For this tutorial I’ll use µTorrent, as it’s a very simple downloader, creator, and uploader.

µTorrent can be downloaded from: µTorrent

When you finish downloading and installing µTorrent, this window should appear. I advise using the default port it shows. Click ‘Test if port is forwarded properly’. If the page that opens tells you it is not forwarded properly, you may have to add that port to Windows Firewall or forward it through your router.

I will provide an explanation on uploading later in this tutorial.